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February 13, 2013
By: TOM BRANNA
Editor
Fragrance development company Tru Fragrance has named Virtual Lily as its “HipNote” for Spring. Inspired by the blossoming “TechNature” trend, defined by the marriage of technology and nature, the note is a modern take on the traditional spring blooming flower, lily of the valley. Also known in perfumery as muguet, the flower signifies happiness and is recognized in parts of the world as a symbol to welcome and celebrate spring. A representation of femininity and chastity, the lily of the valle...
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